Late Thursday night, I received an e-mail from cookbook author Joan Nathan , telling me she’d canceled her plans for Friday. Would I like to visit the Tel Aviv farmer’s market and Bnei Brak with her?
Geez, what a question! Of course I would.
But there was a catch. There’s always a catch. She gave me a call the following morning, and we made plans to meet in half an hour. Did I know where we could find good Ashkenazi food in Bnei Brak? Because she didn’t. Could I find some places?
Now, I’d never been to Bnei Brak before. Yes, the city borders Tel Aviv to the east, but the two are about as different as night and day. Tel Aviv is vehemently secular, while Bnei Brak is ardently religious. It’s safe to say that most people living in Tel Aviv never venture into Bnei Brak, not even to eat.
Now, when Ben  and I lead food tours , we generally read up on the subject and then go try multiple potential places ourselves before we return with groups. The process takes several weeks, if not months. But 10 minutes to plan a tour for one of the foremost Jewish food experts, in a place I’ve never been? Eek!
Thankfully there’s the Internet. Or more precisely, thankfully people named Gili Mazza and Rami Simani wrote articles for Ynet on walking tours  and food in Bnei Brak  (in Hebrew). I scribbled down some addresses, and ran out the door.
And it worked. Joan, her friend Mark Furstenberg  and I found three great family-owned delis, and I tried more Ashkenazi food than I ever have before. And I met Tel Aviv’s eastern neighbor for the first time.
Ashkenazi food has been somewhat shunted aside in the mix that makes up Israeli cuisine, and as Joan said, it’s a hard cuisine to do right. With roots in Eastern Europe, it can be heavy, and it uses few vegetables or spices. In mixed Ashkenazi-Sephardi marriages, it’s the Sephardi food that wins out (another truism from Joan). But Bnei Brak is home to a large, relatively insular ultra-Orthodox community, and Ashkenazi delis abound.
Beyond the food, one of the most interesting things for me was observing how Joan conducts her research. She travels with locals (that would be me). She isn’t afraid to ask questions and is direct about what she wants. She always asks about people’s ethnic background, in order to better understand their food. She got everyone to talk, and most people responded positively, too — that was great to see.
You can read more about our day and about Joan in my profile for Haaretz :
Profile / Cooking with chutzpah
Dishing and dining in Bnei Brak and Tel Aviv with renowned American cookbook author Joan Nathan
It’s Friday afternoon and American cookbook author Joan Nathan and I are in a small, cramped deli deep inside Bnei Brak, eating cholent and kishke out of a single plastic bowl. Weâ€™re the only women among a crowd of ultra-Orthodox men buying food for the imminent Sabbath. One of the employees heads out the front door with an empty pot in hand, and Nathan quickly gets up to follow him, hoping to find her way into the kitchen in a neighboring storefront. More … 
Joan’s latest book: Quiches, Kugels, and Couscous: My Search for Jewish Cooking in France 
Delis in Bnei Brak
If you venture into the heart of Bnei Brak and you’re not a religious Jew, you will stand out. That said, everyone was perfectly polite to us, and all the places we visited were hospitable.
Delicatess, 81 Rabbi Akiva Street. You’ll find a huge tank of cholent outside alongside trays of Jerusalem kugel, plus a massive loaf of Jerusalem kugel inside (photo above). There’s tzimmes (sweet carrots and raisins), and all sorts of potato kugels, too. Next door is a busy bakery. Interesting bit of fusion: We were impressed by the massive refrigerator case full of salads, which include at least two types of horseradish (well, this is still Ashkenazi food). Bonus deal: Buy 10 salads and get a free music cassette.
Muchan Vemizuman, 17 Hazon Ish Street. Enter this unassuming storefront and you’ll find a small, two-floor deli and restaurant (top photo). We had ridiculously cheap cholent and kishke (a flour dumpling baked inside intestines). The place has classic gefilte fish, potato kugel, blintzes and meat patties. Interesting bit of fusion: “Chinese” chicken.
Friedman’s, 28 Rashi Street. A small one-room affair on a quiet street where you’d least expect to find it. The owner, Hillel Friedman, used to live in New York, and while he won’t tell what’s in his food for fear of giving away secrets, he warmly offered us bright-orange kishke, (relatively) light cholent and fluffy potato kugel. The place also offers a bunch of pasta farfels. Interesting bit of fusion: Potato mafroum, a North African dish, smack in the center of the deli case.
A Google map  of these places.